Reflecting Corporate Identity to Educational Spaces with Wall Surface Design

Abstract

The concept of corporate identity has gone beyond a number of graphical elements such as the name, logo, emblem of an enterprise commercially and has gained conceptual qualifications in a wider scope. While the symbols used on war shields during the Kingdom period were seen as the first corporate identity work to give a sense of belonging to the warriors; Today, it is seen that corporate identity is used in many platforms such as commercial enterprises, public institutions, educational institutions, sports and art clubs. The expansion of this framework has increased many interdisciplinary interactions such as graphic design, interior architecture, fashion design, industrial product design in the formation of corporate identity design. In this context, the graphical symbols made on behalf of the corporate identity have been developed over time and started to be used in the spaces of the institutions, the clothes of the personnel and the designs of the goods. It has become a principle that the designs made through the discipline of interior architecture should be created in accordance with the vision and mission of the space and to characterize the corporate identity. In the study, it was aimed to make the interior design qualified with the principle of corporate identity, and to make and apply the wall surface design in the education spaces, and thus to bring the corporate identity to the user in an inclusive way with the interior design of the determined sample area. Wall surfaces at the entrance of Selçuk University Social Sciences Institute and Selçuk University Faculty of Letters were used as material in the study. In the method of the study, literature research was conducted and focused on corporate identity and educational spaces through the discipline of graphic and interior architecture. Afterwards, observations and analyzes were made by taking the opinions and suggestions of the staff and students who constantly use the sampling areas. Accordingly, it has been observed that there should be wall surfaces where the guests and students can take photos, reinforced with focusing lighting, which represents the corporate identity with the logo at the entrances of the educational venues discussed. According to the data obtained, the wall surface design was made and applied according to the institutional identity of the educational spaces considered as material. After the implementation of the design, based on on-site observations and analyzes, it is seen that the sense of belonging of the staff and students to the institution develops, the guests and alumni increase the recognition of the institution by taking photographs, which are commonly carried out today, and the wall surface of the design becomes active by bringing it to the place it belongs to.

Keyword: Corporate Identity, Interior Design, Educational Spaces, Surface Design.